How to Sell Your Brand Through Story
Have you ever been introduced to an overly chatty person? They pause briefly to learn your name, then launch into an extended monologue about their life and interests. After finally … Continue reading
Increase Sales Through Authentic Marketing
Authenticity is a hot word in business. Today’s consumers don’t want to be told how to think or what to do. Instead, they want businesses that inspire them, and customers … Continue reading
Get Ahead at Work by Busting These Bad Habits
\Work and sleep are two of the most time-consuming things we do. The average American will spend nearly 90,000 hours at work over a lifetime, so the way you approach … Continue reading
Easy Ideas to Boost Your Social Media Standing
Easy Ideas to Boost Your Social Media StandingSocial media is an increasingly popular way for brands to connect with consumers. Almost 60% of Americans engage with brands on social media … Continue reading
How to Build Trust in Your Team
Once there was a businessman on a routine domestic flight. Though a seasoned flyer, he felt tense when, shortly after takeoff, the pilot asked everyone to stay in their seats … Continue reading
Four Ways to Track Your Print Marketing
When you call someone on the phone, are you glad when they pick up? If you had to pay for each call, would you be especially glad when they picked … Continue reading
Use Emotional Marketing to Win Customers
In 2014, an animated film titled “Super Amma” was created to teach mothers in rural India the importance of consistent hand-washing. Because families had no running water (and typically only … Continue reading