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Why You Should Try to Incorporate the Holidays Into Your Marketing Efforts

If it seems like more and more marketers are incorporating holiday-themed elements into their campaigns, you’re absolutely right. Though some may think this is a symptom of the commercialization of … Continue reading

December 15, 2017 · Leave a comment

What Your Customers are Worth (and Why it Matters)

What is the value of a customer? What profit can they bring this week? This year? Over a lifetime? It may seem like a simple concept, but many small businesses … Continue reading

December 12, 2017 · Leave a comment

The Lessons Taught by The Movie “Office Space”

Close your eyes and picture this: On your early morning commute, you get stuck in bumper-to-bumper traffic. Your senses are bombarded with horns honking, the sound of breaks squeaking, and … Continue reading

December 8, 2017 · Leave a comment

Repeat Success is No Small Achievement

Arnel Pineda never imagined that he would be fronting the world-famous rock band, Journey, when he began singing American rock songs with his friends’ band as a teenager.   For … Continue reading

November 28, 2017 · Leave a comment

Boosting Customer Engagement with Fall-Themed Promotions

Fall is a beautiful time of year with cooler weather in some regions, and connotations of family in all parts of the country. Fall brings with it traditional themes of … Continue reading

November 17, 2017 · Leave a comment

Healthy Employees Are Productive Employees: Why to Incentivize Health at Work

Productivity really is the secret to everything in terms of your business’ success. Happier employees tend to be more productive, which is why it is essential that you focus on … Continue reading

November 14, 2017 · Leave a comment

What Google’s Mistakes Can Teach Us About Leadership

One of the things that Google is famous for is data-based decision making. When they want to find the most effective way to do something, they look at the numbers … Continue reading

November 10, 2017 · Leave a comment