Three Video Content Tips to Humanize Your Brand
Block that spam. This describes the attitudes of today’s consumers. 80% of consumers say they mistrust half of all advertising, wearied by the half-truths and junk ads assaulting them daily. … Continue reading
Inspire Consumers Through Action-Oriented Catalogs
In the late ’90s, Scott Kerslake was working at an infotech company in California, while passionately surfing and cycling on the side. During long bike rides with friends, Kerslake noticed … Continue reading
Affordable Offline Marketing for Your Small Business
Do you have a small business that could use a revenue boost? Most marketing strategies are crafted around costly advertising campaigns, but there are many free or affordable tactics you … Continue reading
5 Customer Service Phrases to Avoid (and What to Say Instead)
In May of 2018, Barbara Carroll ordered three cartons of toilet paper from Amazon. The order total: $88.17. The shipping charges? $7,455. Carroll wasn’t overly concerned, as Amazon typically takes … Continue reading
3 Reasons Direct Mail is Still Effective
Long before television and online marketing, direct mail ruled. One of the most popular examples of direct mailing can be traced back to Sears in 1888. The company sent a printed … Continue reading
Test Your Brand Messages to Maximize Impact
Donald Miller is an author, speaker, and CEO of StoryBrand, a company that helps businesses clarify their message. StoryBrand helps hundreds of brands to eliminate confusion, connect with customers, and … Continue reading
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