Expert Advice for Classy Custom Labels
In today’s visually-oriented market, brand persona is everything. Strong, simple visuals go a long way toward giving you a rock-solid image to stand tall above competitors and to capture customer … Continue reading
Four Ways to Market Smarter in 2019
Four Ways to Market Smarter in 2019Looking to energize your base or drum up new leads? A new year is a great time to refresh your marketing matrix. Whether you’ve … Continue reading
What the Amazon Effect Means for Your Small Business
When Josh Silverman took over Etsy (an e-commerce website focused on handmade and vintage items), he faced immense pressure to revive the company financially. He didn’t disappoint. While shedding jobs … Continue reading
Four Exercises to Fuel Your Design Innovation
Even the most brilliant creators need new fuel from time to time. If you’re feeling stifled or uninspired (or you just want to have fun!) consider some of these creative … Continue reading
Target Local Consumers with Event Sponsorship
Corporate sponsorship is one of the most effective marketing channels, but most businesses haven’t tried it. What is event sponsorship and why should you consider it? From a 5K road … Continue reading
Etiquette Training for a New Generation
Johnny Oleksinski of the New York Post has a bone to pick with millennials and their bad manners. Consider one technology-related example: “Last week I watched in horror as a … Continue reading