Why You Should Never Cut Corners in the World of Print Marketing
In business, to say that you should make every dollar count is an understatement. When dealing with uncertain economic times, budgeting decisions matter a great deal. Improving your profit margins … Continue reading
A Leadership Ethics Lesson Courtesy of a Lesson
Although ethical behavior in business is often touted, it can be hard to attain in practice. That’s because ethical behavior has to be practiced by every individual, every day. It’s … Continue reading
What You Need to Know About Color in Design
In a recent study conducted by KissMetrics.com, visual appearance and color ranked more important to consumers than just about everything else when viewing marketing materials. In fact, ninety-three percent of … Continue reading
Business Cards: Why They’re Still an Important Marketing Tool in the Digital World
With all of the talk about the importance of properly marketing your product or service, it’s important not to overlook the most valuable commodity of all: yourself. As much as … Continue reading
How to Live Your Passion in Any Profession
We all want to live a purposeful life. Some individuals are lucky enough to be in a professional role that allows them to live out their passion through their profession. … Continue reading
Avoid These Common Print Marketing Mistakes for Visually Compelling Content
Mistake #1: You Didn’t Keep It Simple Why do you think audiences have gravitated towards visual print marketing content over the last few years? If you thought “because people … Continue reading
Learning to Listen: The Hard Way
In the 70s, Italian aid worker Ernesto Serelli learned to listen to clients the hard way. His amusing tale of how he “helped” a village in Africa grow tomatoes, only … Continue reading
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