How Babies Can Show Us the Way to Find A Niche
Like so many other expectant couples, Sarah and Mark began researching baby products right away, as soon as they found out they were expecting baby number one. They listened to … Continue reading
Following the Leader Wherever He May Go….
One pervasive characteristic most people share is the desire to belong. Children in school often develop close-knit groups of friends as a way to satisfy this need. Even in our … Continue reading
Fishing for Customers
When little Maria wanted to learn to fish, she asked her father to take her out on the lake to teach her. Her father eagerly agreed, glad to encourage his … Continue reading
You’re Never Too Big (or Small) to Innovate
The business world continues to adapt at an astonishing pace. Fifteen years ago, Blockbuster, Hollywood Video, and similar movie rental businesses dominated the market. Soon, however, Netflix arrived on the … Continue reading
How Customer Service Can Help or Hurt Your Marketing Efforts
Customer service just might be one of the most neglected, yet important aspects of growing a business. According to the White House Office of Consumer Affairs, it’s 6 to 7 … Continue reading
Taking an X-Ray of your Business
From the time the x-ray was invented around the turn of the 20th century, people have been fascinated by the capacity of these rays to capture what lies beneath the … Continue reading
Does Your Advertising Work Together?
At first glance, the various platforms used for delivering your marketing messages couldn’t look more different. From social media to bus ads to print or radio ads, each platform has … Continue reading
Are You Attracting Quality Leads or Meaningless Site Chatter?
When it comes to marketing, the million-dollar question is: “Have we been successful in our campaigns?” No company wants to pour money into a marketing effort and get nothing in … Continue reading
Carpe Diem: An Important Business Mantra
Recognizing and grasping the right opportunities is important in nearly every aspect of business. Taking bold action at just the right time can take a company from decent to extraordinary, … Continue reading
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