Do You Truly Know Your Target Market?
Are you preaching to the wrong choir? While every business owner or marketing department head certainly has heard that basic rule of advertising — know your target audience — … Continue reading
Color in Print Advertising: Are You Sending Hidden Messages?
A printed marketing piece — whether a brochure, flyer, catalog, or letter — contains many design components. From margin size to font, use of white space to size and … Continue reading
What You Can Learn from a Stack of Pancakes
Everyone has comfort foods they view as the perfect meal after a long week at work, a stressful day, or even just to wake up to after a long … Continue reading
Why Choose Newsletters?
When it comes to business marketing outreach tools, it just doesn’t get much more venerable than the newsletter. In fact, some even describe the newsletter as the perfect intersection of … Continue reading
Printing: Greener than You Think
Everyone who’s worked around printing has undoubtedly heard the same mantra at least once or twice: Save a tree — don’t print. While it’s true that climate change is a … Continue reading
What Cities Can Teach Us About Branding
Quick, what comes to mind when someone mentions they’re going to visit New York City? What about Washington, D.C., Toronto, or Paris? Every city has something that makes it … Continue reading
How Adventures on a Playground Affect Adventures in Business
Anyone who’s visited a children’s playground in the past few years has likely noticed stark differences from the jungle gyms of the 1970s and early 1980s. Today’s equipment is … Continue reading
Business Card Marketing: Evolution of the Smallest, Most Versatile Marketing Tool
Quick: Which single piece of marketing collateral combines two old adages — “first impressions are the most important” and “a picture is worth a thousand words” — and proves them … Continue reading
Connect With Your Customers
No matter how great your product or service is — and we know it’s great — customers still make buying decisions based on emotions. Sadly, most businesses don’t strive … Continue reading
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