How Premiums Work Better Than Coupons and Discounts
What is a Premium? A premium is anything of value that you offer a prospect or client in exchange for taking an action that you direct them to. This could … Continue reading
Your Unique Selling Proposition
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Is Your Business Card Bringing You Business?
Typically, many hours are spent deciding on the logo, layout, and tagline to include on a company’s business cards. But not much time goes into thinking about strategies to make … Continue reading
Emotional Advertising
Most advertising today is of the “me too” variety. When you’ve seen one, you’ve seen them all. The louder they yell: “LOOK AT ME!” the faster you want to toss … Continue reading
9 Marketing Lessons to Grow Your Business In Any Economy
Let’s get right to the lessons: Follow up. Follow up. Follow up. Follow up. Follow up. Follow up. Follow up. Follow up. Follow up. Studies of sales practices continue to … Continue reading
How Not to Feel Like a Fish Out of Water at Your Next Networking Event
Networking events such as Business After Hours and organizations like BNI and Meetup.com provide great opportunities to meet and mingle with other, like-minded businesspeople outside their place of business in … Continue reading
Please Don’t Ignore Me
The bulk of marketing budgets is often reserved for acquiring new customers. Much energy, time, and money is spent pursuing prospects that have a marginally small chance of ever … Continue reading
Marketing That Works Today
There are two broad categories of marketing you can use for your company,and it’s important you understand the difference. These two types of marketing are called brand/image marketing and … Continue reading
Beating Email Overwhelm
Most business owners have a love/hate relationship with their email. Mostly hate. But like it or not, business owners and executives often “live” in their email inbox, so it … Continue reading
Swift Print 