Please Don’t Buy!
One of the most important steps you have to take in order to attract ideal customers and grow your business is to actually know who those ideal customers are. That’s … Continue reading
You Have to Be Easy
Making it as easy as possible to do business with your company seems like a logical and simple concept, yet many businesses unwittingly create hurdle after hurdle for their … Continue reading
Give Prospective Customers a Plan of Action
One of the greatest mistakes marketers make is to assume that interested prospects will automatically know which steps to take next when they receive a marketing piece in the mail, … Continue reading
An Unconventional Way to Add Value for Your Customers
While no business wants to lose its customers to the competition, you may be surprised how the opposite can occur when you focus less on keeping your customers away from … Continue reading
Are You Building Your Business Like a House of Cards?
You know the game. You start with a deck of playing cards and slowly begin to stack them together, carefully leaning one card against another at just the right angle, … Continue reading
What’s Your Call to Action?
Every marketing piece should have a call to action that helps direct the reader to the next step. Whether you want them to click a link, download a file, or … Continue reading
Are You Doing Too Much?
Once a business is established, it’s common practice to add products and services in the name of diversification and the desire for more profits. It’s a wise business move to … Continue reading
If Sales Are Slow…
You’ve probably heard the saying, “People like to buy, but they don’t like being sold to.” But you may wonder what it really means. It means that people are … Continue reading
The Power of Partnerships
If you’re looking for a creative way to grow and create new business opportunities, you may want to consider a marketing partnership. By bringing two (or more) complementary companies together, … Continue reading
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