What benefit is a guarantee if nobody knows about it? Not only does a guarantee show confidence in your products and offer peace of mind to customers, but it may also give potential customers added incentive to purchase your product over another. A guarantee can be printed as a standalone certificate, added to a label, or included on all types of business signage, flyers, business stationery, receipts, marketing materials, website, email signatures, product packaging, yellow pages ad, and more.
Here are a few tips when promoting a guarantee:
Compare your guarantee to your competition. If your competitors don’t offer a guarantee, this is an extra reason to promote your guarantee heavily.
Create a unique tagline or slogan that focuses on your company’s strengths, such as: “Hassle-Free Returns” or “Receive your lunch order within 30 minutes or it’s free.”
Clearly explain your guarantee terms. For example: “We provide a hassle-free, money-back guarantee within 30 days of purchase.”
Test your guarantee with a small target audience. If you’re nervous about implementing it, test the results again.
If you’d like creative ideas on how to spread the word about your guarantee, we’d love to help. Give us a call today!