We all want to increase sales and grow our businesses. We also know that hiring and grooming a sales superstar is one surefire way of achieving those goals. Unfortunately, finding and retaining a sales superstar is a difficult task. Until you find the secret to make that a reality, here’s an alternate path to consider for reaching your sales goals.
Self-publish a book!
You read that correctly. One of the best ways to increase your sales and grow your business is to author and publish your own book. Self-publishing your book allows you to present your points to your target audience in an authoritative way — just like a sales superstar would.
Now, to be clear, we aren’t talking about writing a novel the size of War and Peace. Nor are we talking about writing a prize-winning book. This type of book is written specifically to bring you leads and the types of customers who are looking to buy what you sell.
They say everyone has at least one book in them, but no one tells you how to go about writing it. Being an author is on many people’s dream lists, but few go about actually accomplishing the tasks needed to bring a book to life. Perhaps that’s because writing a book seems so overwhelming. “It will take many years.” “I don’t know how to write a book.” “I don’t know what to write about.” These are some of the many excuses that stand in the way of making authorship a reality.
It doesn’t have to be that way. Here are five simple steps to get you going:
Pick your topic title.
Make an outline of your main topic and sub-topics.
Choose three main subjects to write about.
Think about ways you or your products/services go about solving your customers’ problems. Come up with 10-20 solutions.
Write about and expand on one of those points one hour every day.
It really can be as simple as that. Within a few weeks, you’ll have the main part of the book finished and ready for editing. Finding nice cover graphics and having it printed is not difficult.
Imagine being able to hand a prospect your own beautifully printed book. Do you think that would establish credibility and open some doors?
Your own self-published book is the ultimate business card — and the sales superstar you can use to grow your business in ways not otherwise possible. What’s more, this kind of sales superstar has no ego and doesn’t call in sick either. There’s at least one book in you. Start writing it today.